Introduction
COMPANY NAME respects each individual’s right to personal privacy.
We will collect and use information through our Web site only in the ways
disclosed in this statement. This statement applies solely to information
collected at COMPANY NAME’s Web site.
Part I. Information Collection
COMPANY NAME collects information through our Web site at several points.
We collect the following information about primary visitors: [list types of
personally identifiable information].
We may also collect [types of personally identifiable information] which
our users divulge about other people, [such as referrals or gift purchases.]
COMPANY NAME does not actively market to children, and we never knowingly ask
a child under 13 to divulge personal information.
We collect the following general data that is not personally identifiable
information [list]. We collect demographic data in order to [explain
reason].
We verify the accuracy of this information by [explain verification
procedure].
We collect this information through [describe collection methods, such as
registration forms, clickstream tracking, automatic logging files, and so on.
Describe what information is collected through each method]. The information
is collected [voluntarily or involuntarily]. To receive our products and
services, [type of information] is mandatory because [explain reason]. Other
information we request is optional.
We [do or do not] employ cookies. A cookie is a small text file that our
Web server places on a user’s computer hard drive to be a unique
identifier. Cookies enable COMPANY NAME to track usage patterns and deliver
customized content to users. Our cookies [do or do not] have an expiration
date. Our cookies [do or do not] collect personally identifiable information.
[If so, list what and why.]
Banner advertising appearing on our Web site may collect the following
information: [list what and how it is collected]. Third parties collect the
following information at our Web site [list types of information].
Part II. Information Usage
The information collected by COMPANY NAME will be used for [list all
specific purposes]. Users who provide information will receive [list
products, services, email announcements or advertisements].
Registered users [will or will not] receive additional announcements from
us about products, services, special deals, and a newsletter. Out of respect
for the privacy of our users we present the option to not receive these types
of communications.
The information we collect [will or will not] be used to create customer
profiles based on browsing or purchasing history. We [will or will not]
supplement information collected at our Web site with data from other sources
[such as credit history to authorize purchases].
We may share data with the following third parties: [list, including
shipping companies, credit card companies, and so on]. These third parties
will use the information as follows: [list all specific purposes]. Users may
[opt in or opt out] to have their information shared with third parties.
We offer links to other Web sites. Please note: When you click on links to
other Web sites, we encourage you to read their privacy policies. Their
standards may differ from ours.
Our Web site offers [chats, forums or message boards]. Please be advised
that information posted in these venues becomes public knowledge.
If our policy on information collection or uses changes, will advise you
by [explain means of communications and time frame].
Part III. Access to Information
COMPANY NAME maintains the accuracy of our information by [explain
procedure]. Users may access their own personal information and contact us
about inaccuracies they may find. [Explain how.] Users may delete their
information from our database by [explain procedure and time frame].
Part IV. Problem Resolution
If problems arise, users may contact COMPANY NAME by [list methods]. We
are committed to resolving disputes within [time frame].
Part V. Data Storage and Security
COMPANY NAME protects user information with the following security
measures: [describe security protocols, secure servers, firewalls, SSL
encryption and other technology and procedures used to protect consumer
privacy].
